Etsy has updated the way that shoppers browse products. A lot of people have been leaving etsy due to this and several other changes causing their sales to drop sharply. After the change my sales have also dropped. I am concerned - but also doing a lot of things to actively improve my SEO. ( search engine optimization).
http://www.seroundtable.com/archives/023294.html
I am also using BETSI to update my items and listings. I will be revamping my products after the holidays- I am consigning a lot of them downstate, and having craft shows to move inventory. Throwing money at marketing doesn't always work as I have learned :) I also don't have a very cohesive style or product- I make what I feel like learning about and exploring. My paintings aren't cohesive, my jewlery, I feel like I wouldn't want to do it if I were making similar items. Oh well = I will tackle that later :)
My goal for next year 2013:
- My second silver smithing class
-set up metal smithing studio/ torch
- hand stamped jewlery with rivets and soldering
-gem stones
My crafting goal for the next two years 2014 :
become a wholesale supplier
Here is another article that I found helpful:
http://www.handmadeology.com/advertising-breaking-the-piggy-bank-try-smart-marketing-instead/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+handmadeology%2Ffeed+%28Handmadeology+Today%29
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